Ep 134 - Adrian Davis: It’s exactly the problem we were trying to solve.

Chris talks to Adrian Davis, President of Whetstone, a boutique consultancy that focuses on helping salespeople and account managers become more effective in how they win, keep and grow their key accounts. 

 

Adrian has seen incredible impact by moving away from multi-day training sessions and focusing instead of micro-training and commitment to action. This shift - along with Adrian’s continued focus on impact over content - is driving significant results. In this episode, you’ll hear how Adrian:

• Enabled a client to land a $2.5B deal. 
• Makes learning actionable and sustainable. 
• Packages and articulates his value proposition, shifting clients away from the notion of content-based training and towards real change. 

 

If you want to lean on Adrian’s years of marketing and sales expertise to help you articulate your value, connect with him on The Hive or on LinkedIn. 

 

Chris Taylor is the founder and CEO of Actionable.co. Actionable helps training companies build behavior change measurement into their programs so they can prove and amplify their impact. Connect with Chris here.