Ep 104 -- Todd Attridge: Enough is enough.

Chris connects with Todd Attridge, founder of Different Matters, a change agency that works with organizations primarily around creating a culture of belonging. They talk about how Todd uses Actionable to bring real impact to the organizations he serves. 

 

Todd is a master at positioning the impact of the change programs he runs, both at the beginning of a client relationship and throughout each program. In this episode, he offers a masterclass. Listen to learn how Todd:

 

• Cascades behavior change activation through an entire organization,
• Redirects prospects from thinking about a weekend of facilitated content to a year-long full-scope engagement,
• Reframes his offering from “an expensive training program” to “an essential investment,”
• Delivers platform-based insights to his stakeholders in a way that gets them thinking about entirely new spaces to engage, and
• Doubles down when anecdotal evidence of change doesn’t match up with the platform data, and how he turns that discrepancy into further opportunities.

 

If you want to get together with Todd for one thing, it’s dinner. Also, he’s the person to talk to about how to get a cascading program off the ground. You can find him in The Hive or on LinkedIn.

Chris Taylor is the founder and CEO of Actionable.co. Actionable helps training companies build behavior change measurement into their programs so they can prove and amplify their impact. Connect with Chris here.